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Valentin Bucur
Retail Media Manager

Hi, I'm Valentin Open to Work

I combine B2B sales expertise with data-driven advertising to build strategies that work. As the Retail Media Manager at Altex Romania, I help brands reach high-intent audiences through smart, omnichannel ecosystems. Explore my key areas of expertise below, check out my professional journey, or connect with me on LinkedIn.

Retail Media & Omnichannel Strategy

Developing and activating commercial opportunities across in-store and digital touchpoints.

B2B Sales & Account Management

Managing complex tender processes and building long-term, high-value client relationships.

Performance & Growth

Focusing strictly on measurable results—from brand awareness to sales uplift and ROAS optimization.

Digital Innovation

Exploring the cutting edge of tech, including AI-driven advertising, digital marketing trends, and graphic design.

Explore Experience Connect on LinkedIn
View Resume / CV
6+
Years of Experience
4+
Companies Worked
3
Personal Projects
2
Languages Spoken

Professional Journey

A timeline of my commercial development, B2B sales management, and Retail Media leadership.

Current Impact Role

Retail Media Manager

ALTEX Romania • Bucharest
Feb 2026 - Present

Leading the commercial activation and go-to-market execution for the Altex Retail Media Network. Orchestrating digital & physical ecosystem campaigns for advertisers and suppliers, aligning commercial, marketing, and analytical stakeholders.

  • Formulate commercial proposals, proposals, and category mapping documents.
  • Develop high-performance relationships with agencies and direct advertisers.
  • Align cross-functional campaign coordinates: E-commerce, Marketing, IT, and BI.
Omnichannel Strategy Media Planning AdTech
Career Progression

Ayvens (ALD Automotive)

Bucharest • Fleet & Mobility Solutions
Apr 2023 - Feb 2026

Account Manager

Promotion

Managed and developed a strategic customer portfolio consisting of over 130+ clients. Integrated large fleets and coordinated major EV transition frameworks.

  • Achieved **30% YoY portfolio growth** and exceptional client retention.
  • Supported commercial bid packages and tenders exceeding **€2M**.
  • Enhanced administrative turnaround and workflow coordination by **20%**.
  • Spearheaded integration programs for eMobility charging points and EV fleet deployment.
Tendering eMobility Key Accounts

Client Account – New Business / Strategic Customers

Secured SLA alignment and commercial offers for a client base of 300+ accounts. Actively drove pipeline development and outbound leads.

  • Generated **5–10 high-value leads monthly** through prospect identification.
  • Supported commercial tenders exceeding **€2M** for strategic customers.
  • Analyzed fleet cost reports to identify optimization solutions for key clients.
Lead Gen Salesforce Negotiation

Banking Services Specialist

Banca Transilvania • Bucharest
Mar 2022 - Apr 2023

Assisted clients with onboarding, asset diversification, deposits, and financial recommendations in compliance with bank indicators.

  • Supported the acquisition of **4,000,000+ RON** in savings deposits.
  • Delivered financial recommendations to maximize portfolio retention.
Asset Products Risk Analysis Client Onboarding

Financial Consultant

Bucur M. Valentin - Intermediar in Brokeraj
Jan 2021 - Mar 2022

Served over 80+ individual clients, delivering targeted refinancing, credit assessment, and portfolio optimization strategies.

  • Exceeded standard targets with a **50%+ sales conversion rate**.
  • Coordinated budget planning strategies for long-term suitability.
Consulting Sales Conversion Refinancing

Skills Matrix

A compilation of core competencies earned in B2B environments and through personal entrepreneurial ventures.

Corporate & B2B Skills

Sales Management
Tenders & Bids
Tendering
Negotiation
Office 365 Suite
Financial Consulting
CRM & Leads
Project Management
Salesforce CRM

Self-Taught & Creative Skills

Graphic Design
Adobe Creative
Digital Marketing
SEO Tactics
E-Commerce (Etsy)
Amazon KDP
Volunteering
Entrepreneurship
AI for Marketing

Education

Master's Degree – Advanced Technologies in the Food Industry

Universitatea Politehnica București • 2021 — 2023

Bachelor's Degree – Food Products Chemical Engineering

Universitatea Politehnica București • 2017 — 2021

Spoken Languages

RO Romanian Native
EN English Advanced

Personal Projects

A showcase of e-commerce brands, authorships, and e-shops launched independently.

AVAR STUDIO cover
Etsy Digital Store

AVAR STUDIO

An active e-store focusing on creative digital products, custom print resources, and graphic designs.

Visit AvarStudio
BUCUR HOUSE cover
Amazon Publishing

BUCUR HOUSE

Independent author profile and publishing imprint specialized in children's books, journals, and activities.

View Books
AvarForge3D cover
Custom Print Shop

AvarForge3D

Personalized e-commerce shop delivering specialized materials, 3D assets, and tailor-made custom items.

Visit AvarForge3D

Certifications & Training

Professional development credentials, verified specializations, and leadership academies.

Simulation Game

International Business Management Certificate

Offered by EUREL. Covers corporate management, procurement, production, HR, R&D, and marketing strategy.

2024 View PDF
Coursera Certificate

Project Management: How to Create a Gantt Chart in Wrike

Verified professional course. Coordinated business plans, Wrike milestones, and Gantt charts.

Jan 2024 Verify
Coursera Certificate

Google Ads for Beginners

Verified practical course covering search advertising, bidding setups, and key phrase research.

Aug 2022 Verify
Coursera Certificate

Self Publish Your Book on Amazon KDP

Specialization focusing on layout design, meta keywords mapping, and KDP bookshelf launching.

Aug 2022 Verify
Coursera Certificate

Investment Risk Management

Covers volatility analysis, portfolio diversification metrics, and budgeting risk assessment.

Aug 2022 Verify
Coursera Certificate

Fundamentals of Graphic Design

Principles of layout, typography, color harmony, and scale coordination for brand visuals.

Aug 2020 Verify
Leadership Program

Leaders Explore Program

Focused on self-knowledge, critical thinking, active listening, and emotional intelligence development.

Jul 2020 View Website
Google Certificate

Google Digital Workshop

Building start-up business plans, pitch deck models, and digital acquisition channels.

Apr 2020 Completed
State Certificate

Entrepreneurial Skills Certificate

Qualification Level 4 (ISCED 4) state-certified diploma covering entrepreneurship competencies.

Oct 2018 Certified